Now that you have a good baseline on today’s digital marketing, what about the future? One huge contributor to the increase in customer connectivity is the flurry of new, wearable devices available to consumers today.
These devices fall within a concept called the Internet of Things (IoT). Fundamentally, IoT is the notion that any device that can be powered on or off can also be connected to the internet. IoT also refers to the intricate, expansive web of connectivity between all electronic objects and their users. To better illustrate IoT, Forbes used the example of an alarm clock going off in the morning. Not only could this clock wake up a person, but it could also alert the coffee maker in the kitchen to begin brewing a fresh pot.
While this alarm clock-coffee maker connection may not be right around the corner in every home, it’s definitely an indicator of where internet availability is heading. To stay relevant, and one step ahead of competitors, brands must have multi-channel, multi-device strategies keeping them connected to consumers wherever and whenever consumers decide to go online.
Plus, think about all of the amazing data you can get from wearables and other IoT devices? The possibilities are truly endless for digital marketers.
